Tag: Britain
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What does a satellite campaign do? Momentum, Labour and Corbyn on Facebook in 2017
In 2017 Labour campaigned on Facebook through its own page, Jeremy Corbyn’s page and Momentum’s. The party page asked for votes, Momentum asked for time, and Corbyn’s page sat in between, leaning towards the satellite wherever it parted from the party.
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One city, two comment sections: Sadiq Khan’s and Zac Goldsmith’s Facebook comments in 2016
In the 2016 London mayoral race, Sadiq Khan’s and Zac Goldsmith’s Facebook comment sections were about equally toxic. The difference was in the kind of hostility, and in what an automated classifier gets wrong about it.
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The machine and the person: how party pages and leader pages split the work on Facebook
Every British party campaigns on Facebook twice: through its own page and its leader’s. Across 1,208 posts from 2015 and 2017, the party page sold the campaign and the leader page spoke as a person. Who threw the punches depended on the leader.
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From the doorstep to the debate: what Momentum did on Facebook after 2017
In the 2017 election half of Momentum’s Facebook posts asked people to knock on doors or volunteer. A year later almost none did. The page became more negative and turned its fire on the media, newspapers and MPs.
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Who gets to be in the picture? How Labour and the Conservatives swapped places on Facebook
I hand-coded who appeared in 1,208 Labour and Conservative Facebook posts at the 2015 and 2017 elections. In 2015 the Conservatives showed more of the public, more young people and more of modern Britain. By 2017 the parties had swapped places.
