Tag: Britain
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Same message, thousands of times: what British parties really did with targeted Facebook ads
In 2019 everyone feared microtargeting. Twenty thousand party ads later, the big parties had written a few slogans and run them thousands of times. A new preprint from my 2017 and 2019 election data.
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Facebook loved Corbyn and Farage. The polls had other ideas.
Ten years of Facebook data on Britain’s parties and their leaders, matched to the polls. Who carried each party online, how badly Facebook misread the electorate, and what engagement does and does not tell you.
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Did Leave win the Facebook referendum by being negative? What 17,657 posts say
The popular story is that Leave won on Facebook by being louder, angrier and more negative. A new preprint tests it on 17,657 posts from 92 UK pages during the 2016 referendum campaign.
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What went viral on Britain First’s Facebook page? A new paper from my PhD archive
Facebook deleted Britain First’s page in March 2018. I hold a post-level record of it, extracted two days before the ban. A new paper uses it to show what the page’s audience rewarded and what it ignored.
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Thesis now published – How do parties use Facebook and what does it offer to their campaigns?
My PhD thesis on how UK parties campaigned on Facebook from 2010 to 2018. Parties mostly rebuilt the traditional campaign online, alongside a riskier new-methods campaign run through satellite pages: what I call Janus-faced campaigning.
