Tag: Europe
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Europe’s parties rise and fall on Facebook to a national beat
Across 173 party and leader pages in 20 countries, monthly swings in engagement were mostly national. Party families, including the radical right, did not move together across borders.
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Parties used to link to themselves. Then they linked to the news.
Across 410,000 links posted by European parties and leaders on Facebook, the share pointing to news media doubled between 2010 and 2020, and news links drew the most engagement.
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Did Facebook kill parties’ reach? Engagement per follower dipped, then came back
Across 186 European party and leader pages, engagement per follower fell by a quarter to a third from 2016 to 2018, then recovered by 2020.
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Does posting more pay? Volume and engagement on parties’ Facebook pages
Across months, engagement rose almost in proportion to posting. But posts bunched within a day drew noticeably less each.
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Is there a newness premium? New parties and engagement on Facebook
New parties are said to do well on social media. The evidence for a general newness premium on Facebook is weak, and where it appeared it was brief.
