Tag: Europe
-
Equal on Facebook? Big parties, small parties and who gets the attention
Engagement followed votes, but less than proportionally, and the largest party rarely had the most engagement. Facebook reordered attention more than it levelled it.
-
After the votes are counted: what happens to parties’ Facebook audiences
Engagement peaked in the campaign, fell by about 40% afterwards, and anger rose on the pages of parties left in opposition.
-
New leader, new audience? What a change of leader does for a party’s Facebook page
A new leader brings a moment of attention and a small rise in what each post receives, but on average no lasting new audience.
-
Posting in office hours? When parties post on Facebook and when posts do best
Parties post in working hours, but evening posts drew about 10% more interactions than midday ones.
-
Second-order campaigns? European Parliament elections on parties’ Facebook pages
European Parliament campaigns on Facebook were real but second-order: parties posted less of a surge, and their audiences responded much less.
