Tag: Europe
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Hits or a long tail? How concentrated is party engagement on Facebook
Is party engagement on Facebook driven by a few viral hits? In the typical page-year, the top 1% of posts drew 8% of interactions. Engagement was concentrated, but not extremely.
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Shared more, liked less?
Facebook’s 2018 News Feed change did not cut the engagement European parties got. It changed what their audiences did: they shared more.
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Does the democracy matter? Party Facebook engagement in six smaller European democracies
I tested whether a country’s democracy shows up in how people engage with its parties on Facebook. In six smaller European democracies, I found no pattern I can trust, but a lot about who owns the audience.
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Win power, lose the likes: what governing did to European parties on Facebook
Ten years of Facebook data from 16 European countries suggest that governing costs parties attention: posts drew less once a party was in government, and leaving office did not bring it back.
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Did Europe rally round its leaders on Facebook in the first Covid-19 wave?
When lockdowns began across Europe in 2020, governing parties and heads of government drew more attention on Facebook, but so did the opposition. A new paper using 81,372 posts from 147 pages finds a real but modest and short-lived rally.
