Tag: Europe
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Which French parties were louder on Facebook than at the ballot box?
Before the 2017 presidential first round, one small French party drew 13% of party-page engagement on Facebook while its candidate won 0.9% of the vote. A new paper compares engagement and votes across three elections.
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Not a forecast: the Scandinavian radical right on Facebook
In Sweden and Norway the radical right drew two to three times its poll share of party Facebook engagement, every month. But that told you almost nothing about where its support was going.
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Launched the same week: what Facebook showed about Podemos and Vox
Podemos and Vox were both presented in Madrid in January 2014. Both drew a huge share of Spanish party Facebook long before they did well in the polls. But Facebook was a poor guide to how many votes they would win, or when.
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Ahead of the polls? What Facebook showed before Sinn Féin’s 2020 surge
Sinn Féin’s share of Irish political Facebook jumped in autumn 2019, before most polls picked up its surge. But the signal was messier than it looks, and the same measure has cried wolf before.
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Do populists win on Facebook? Ten years of party pages across Europe
I looked at 669,760 posts from party pages in 17 European countries. Populist parties got about two and a half times the engagement of comparable parties, but mostly because they built bigger audiences, and not in every country.
