Category: Short explainers
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Short explainer – Satellite campaigning: what is it, and what does it mean for political campaigns?
Satellite campaigns sit close to a party but outside its formal structure. What they are, why parties use them, and the questions they raise for transparency and accountability.
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Short Explainer – Is political campaigning online too focused on a few platforms?
Online political campaigning is concentrated on a handful of platforms. A short explainer on why, and what it means for democracy.
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Short explainer – What psychological tactics are used in political advertising and what are the implication?
Emotional appeals, fear and other psychological tactics in political advertising, and why they matter for democratic debate.
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Short explainer – Virtual members? How political party membership is changing.
Parties increasingly court online supporters who never formally join. What virtual membership offers and where it falls short.
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Short explainer – Janus-faced campaigning. What is it and why does it matter in the social media age?
Janus-faced campaigning is when a party shows different faces to different audiences by running different pages that do different jobs. Where the idea comes from, what it looked like in 2017 and why it matters.
