Tag: Negative campaigning
-
Negativity got the clicks: what earned engagement on Labour and Conservative Facebook pages
Hand-coded posts from the 2015 and 2017 election campaigns show that negative posts drew about 20% more likes, comments and shares than other posts on the same page. Pledges made no detectable difference.
-
Setting the tone or supplying the words? What happened beneath Trump’s Facebook posts
When Trump’s Facebook posts attacked an opponent, the comments beneath them got nastier and busier. But much of the extra nastiness was his audience using the same kind of words he did. Posts about Hillary Clinton were the exception.
-
Did Leave win the Facebook referendum by being negative? What 17,657 posts say
The popular story is that Leave won on Facebook by being louder, angrier and more negative. A new preprint tests it on 17,657 posts from 92 UK pages during the 2016 referendum campaign.
-
Short explainer: What psychological tactics are used in political advertising and what are the implication?
Emotional appeals, fear and other psychological tactics in political advertising, and why they matter for democratic debate.
-
Tories used Facebook to stoke fear of Corbyn’s “tax on pensions”
A slew of Tory ads targeted people approaching retirement
