Tag: 2015 general election

• Negativity got the clicks: what earned engagement on Labour and Conservative Facebook pages

  

  Hand-coded posts from the 2015 and 2017 election campaigns show that negative posts drew about 20% more likes, comments and shares than other posts on the same page. Pledges made no detectable difference.

  Tristan Hotham

  Research papers

  2015 general election, 2017 general election, Britain, Content analysis, Facebook, Negative campaigning, political parties, Social Media, UK

• Who gets to be in the picture? How Labour and the Conservatives swapped places on Facebook

  

  I hand-coded who appeared in 1,208 Labour and Conservative Facebook posts at the 2015 and 2017 elections. In 2015 the Conservatives showed more of the public, more young people and more of modern Britain. By 2017 the parties had swapped places.

  Tristan Hotham

  Research papers

  2015 general election, 2017 general election, Britain, Content analysis, Facebook, political advertising, political parties, UK