Tag: 2017 general election
-
Negativity got the clicks: what earned engagement on Labour and Conservative Facebook pages
Hand-coded posts from the 2015 and 2017 election campaigns show that negative posts drew about 20% more likes, comments and shares than other posts on the same page. Pledges made no detectable difference.
-
What does a satellite campaign do? Momentum, Labour and Corbyn on Facebook in 2017
In 2017 Labour campaigned on Facebook through its own page, Jeremy Corbyn’s page and Momentum’s. The party page asked for votes, Momentum asked for time, and Corbyn’s page sat in between, leaning towards the satellite wherever it parted from the party.
-
From the doorstep to the debate: what Momentum did on Facebook after 2017
In the 2017 election half of Momentum’s Facebook posts asked people to knock on doors or volunteer. A year later almost none did. The page became more negative and turned its fire on the media, newspapers and MPs.
-
Who gets to be in the picture? How Labour and the Conservatives swapped places on Facebook
I hand-coded who appeared in 1,208 Labour and Conservative Facebook posts at the 2015 and 2017 elections. In 2015 the Conservatives showed more of the public, more young people and more of modern Britain. By 2017 the parties had swapped places.
-
New working paper: What does a satellite campaign do? The use of Momentum in Labour’s 2017 General Election Facebook campaign
Satellite campaigns have been discussed as core parts of parties online campaigns. However, they are not well conceptualised or understood. I have developed a new working paper within which I analyse satellite campaign group Momentum and the Labour Party Facebook campaign.
