Tag: Election campaigns

• The Facebook Decade: why Facebook mattered for politics, 2010 to 2020

  

  For about ten years Facebook was where parties went to reach the whole electorate. Here is why it mattered for politics, what my thesis and papers found, and what it never was: a poll.

  Tristan Hotham

  Facebook, Politics, Research papers

  Election campaigns, elections, Facebook, Online engagement, political parties

• Romania’s biggest party won the 2016 election. Its Facebook page drew 7% of the engagement.

  

  In the month before Romania’s 2016 election, the PSD’s party page drew 7% of the three main party pages’ interactions, while the party won 61% of their combined vote. By 2020 the gap had narrowed, but never closed.

  Tristan Hotham

  Research papers

  Election campaigns, elections, Europe, Facebook, Online engagement, political parties

• After the votes are counted: what happens to parties’ Facebook audiences

  

  Engagement peaked in the campaign, fell by about 40% afterwards, and anger rose on the pages of parties left in opposition.

  Tristan Hotham

  Research papers

  Election campaigns, elections, Europe, Facebook, Facebook reactions, Online engagement, political parties, Social Media

• Second-order campaigns? European Parliament elections on parties’ Facebook pages

  

  European Parliament campaigns on Facebook were real but second-order: parties posted less of a surge, and their audiences responded much less.

  Tristan Hotham

  Research papers

  Election campaigns, elections, Europe, European Parliament elections, Facebook, Parliament, political parties

• Building an audience: what makes party pages grow on Facebook

  

  Party and leader pages grew several times faster around elections, though most growth still came slowly in ordinary months.

  Tristan Hotham

  Research papers

  Election campaigns, Europe, Facebook, Online engagement, Party leaders, political parties, Social Media