Tag: Election campaigns
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The meme-ification of politics
It didn’t begin with this image, but British political campaigning has been changing. Over the last 2-3 years as parties have shifted and weaved into more nebulous forms via satellite pages such as Momentum, all the movement has been one way. Parties are now following the internet logic of communications, that’s right, meme’s are taking…
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Video game advertising: the next frontier
Its 10 years since Obama advertised within games such as Burnout. Political advertisements within games has been sporadic. However recently in 2018 Doug Ford, a politician labelled the Canadian Trump, took out Xbox adverts. It appears that political advertising within games will become normality, given demographics and the importance of the market for advertisers.
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Permanent campaigning and Brexit
The USP of social media as a permanent tool is finally being realised by both Labour and the Tories. Given our hyper-political situation due to Brexit, I expect this Christmas period to be one of a battleground online. The @Conservatives just launched 71 new Brexit ads focusing on @jeremycorbyn and the possibility of a second…
