Tag: Online advertising
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Paid and earned: do British parties pay for the Facebook pages people already engage with?
Parties pay for their own brand pages and rely on leaders’ pages to attract an audience without payment.
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Who pays for the party? How British parties organise their Facebook and Instagram advertising
Party pages account for just 8.3% of political ad spending on Meta in Britain. How the parties spend it differs sharply, from Labour’s many local pages to Reform UK’s leader-led approach.
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Same message, thousands of times: what British parties really did with targeted Facebook ads
In 2019 everyone feared microtargeting. Twenty thousand party ads later, the big parties had written a few slogans and run them thousands of times. A new preprint from my 2017 and 2019 election data.
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Short explainer: What psychological tactics are used in political advertising and what are the implication?
Emotional appeals, fear and other psychological tactics in political advertising, and why they matter for democratic debate.
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Short explainer: Janus-faced campaigning. What is it and why does it matter in the social media age?
Janus-faced campaigning is when a party shows different faces to different audiences by running different pages that do different jobs. Where the idea comes from, what it looked like in 2017 and why it matters.
