Tag: Online advertising
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Thesis now published: How do parties use Facebook and what does it offer to their campaigns?
My PhD thesis on how UK parties campaigned on Facebook from 2010 to 2018. Parties mostly rebuilt the traditional campaign online, alongside a riskier new-methods campaign run through satellite pages: what I call Janus-faced campaigning.
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A breakdown of the 2019 General Election targeted advertising campaign across all platforms
The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.
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Labour’s patriotism returns?
Today the Labour Party pivoted 180 from the Corbyn era’s more cautious arms length approach to the armed forces. Labour today actively celebrated Armed Forces day in two tweets, as well as through Facebook and other social media.
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Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
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Labour’s northern pivot in their advertising: how it happened and failed
The party was in stasis after leaving open their northern heartlands and made little effort to switch up strategy
