Tag: Election campaigns

• Short explainer: What psychological tactics are used in political advertising and what are the implication?

  

  Emotional appeals, fear and other psychological tactics in political advertising, and why they matter for democratic debate.

  Tristan Hotham

  Short explainers

  Election campaigns, elections, Negative campaigning, Online advertising, political advertising, Social Media

• Short explainer: Janus-faced campaigning. What is it and why does it matter in the social media age?

  

  Janus-faced campaigning is when a party shows different faces to different audiences by running different pages that do different jobs. Where the idea comes from, what it looked like in 2017 and why it matters.

  Tristan Hotham

  Short explainers

  Election campaigns, elections, Facebook, Online advertising, political parties, Social Media

• Thesis now published: How do parties use Facebook and what does it offer to their campaigns?

  

  My PhD thesis on how UK parties campaigned on Facebook from 2010 to 2018. Parties mostly rebuilt the traditional campaign online, alongside a riskier new-methods campaign run through satellite pages: what I call Janus-faced campaigning.

  Tristan Hotham

  PhD life, Research papers

  Britain, Election campaigns, elections, Facebook, Online advertising, political advertising, political parties, UK

• A breakdown of the 2019 General Election targeted advertising campaign across all platforms

  

  The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.

  Tristan Hotham

  2019 General Election

  2019 General Election, Britain, Election campaigns, elections, Facebook, Online advertising, political advertising, Social Media, UK

• New working paper: What does a satellite campaign do? The use of Momentum in Labour’s 2017 General Election Facebook campaign

  

  Satellite campaigns have been discussed as core parts of parties online campaigns. However, they are not well conceptualised or understood. I have developed a new working paper within which I analyse satellite campaign group Momentum and the Labour Party Facebook campaign.

  Tristan Hotham

  Research papers

  2017 general election, Britain, Election campaigns, elections, Facebook, political parties, Satellite campaigns, UK