Tag: Election campaigns

• The machine and the person: how party pages and leader pages split the work on Facebook

  

  Every British party campaigns on Facebook twice: through its own page and its leader’s. Across 1,208 posts from 2015 and 2017, the party page sold the campaign and the leader page spoke as a person. Who threw the punches depended on the leader.

  Tristan Hotham

  Research papers

  Britain, Election campaigns, Facebook, Party leaders, political parties, UK

• From the doorstep to the debate: what Momentum did on Facebook after 2017

  

  In the 2017 election half of Momentum’s Facebook posts asked people to knock on doors or volunteer. A year later almost none did. The page became more negative and turned its fire on the media, newspapers and MPs.

  Tristan Hotham

  Research papers

  2017 general election, Britain, Election campaigns, elections, Facebook, political parties, Satellite campaigns, UK

• Same message, thousands of times: what British parties really did with targeted Facebook ads

  

  In 2019 everyone feared microtargeting. Twenty thousand party ads later, the big parties had written a few slogans and run them thousands of times. A new preprint from my 2017 and 2019 election data.

  Tristan Hotham

  Research papers

  2019 General Election, Britain, Election campaigns, Facebook, Online advertising, political advertising, political parties, UK

• Short explainer: Satellite campaigning: what is it, and what does it mean for political campaigns?

  

  Satellite campaigns sit close to a party but outside its formal structure. What they are, why parties use them, and the questions they raise for transparency and accountability.

  Tristan Hotham

  Short explainers

  Election campaigns, elections, political parties, Satellite campaigns

• Short Explainer: Is political campaigning online too focused on a few platforms?

  

  Online political campaigning is concentrated on a handful of platforms. A short explainer on why, and what it means for democracy.

  Tristan Hotham

  Short explainers

  Election campaigns, elections, Facebook, Internet, Social Media