Tag: Election campaigns
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2021 Dutch Elections: How are the party pages competing on Facebook?
The Netherlands’ 2021 general election is just around the corner. With spending on Facebook advertising very low the campaign is largely going to fall upon the feet of the parties organic Facebook campaigns. Here is how they are all doing.
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100 days to the election: Trump v. Biden: The last 30 days on Facebook
It is 100 days to the US 2020 Elections. Although targeted advertising is key to a modern campaign, it is inherently not as powerful as viral socially located organic communications. From the 27th June to the 26th July I examine Trump and Biden’s Facebook profile page engagement. In short Trump is easily winning on Facebook…
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Honey in our ears? What are the parties telling us via their targeted adverts?
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most electorally volatile in British history and as such targeted advertising has a powerful capacity to influence the outcome.
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What is A/B testing? Examples from the Liberal Democrat, Conservative and Labour 2019 election campaigns
You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The following is a detailed report on A/B testing by the parties that those pieces were based upon. Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike the past where expensive…
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Clandestine Cluster Campaigning and General Election 2019
Clandestine Cluster Campaigning will be the big story of the 2019 General Election
