Tag: United States
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Outdrawing the candidate: the Facebook page that beat Biden on his own side

In 2020 Trump’s Facebook page drew almost eight times the engagement of Biden’s. But on Biden’s side, an unofficial page, Ridin’ With Biden, drew more than Biden himself and supplied most of the sharing.
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Different campaigns, similar totals: Senate candidates on Facebook in 2020

Does Facebook reward Republicans? In 20 Senate races in 2020, Republican posts drew more shares and comments each, but Democrats posted twice as often and the totals came out even. The bigger difference was in the reactions.
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Setting the tone or supplying the words? What happened beneath Trump’s Facebook posts

When Trump’s Facebook posts attacked an opponent, the comments beneath them got nastier and busier. But much of the extra nastiness was his audience using the same kind of words he did. Posts about Hillary Clinton were the exception.
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The crowd in the comments: who spoke, how hostile it got and what got liked on Trump’s and Clinton’s Facebook pages

I collected 5.3 million comments from Donald Trump’s and Hillary Clinton’s Facebook pages in 2016. About one in ten was toxic, week after week. The busiest commenters were not the worst, nastiness did not win likes, and on the same day both candidates’ comment sections were equally toxic.
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Trump’s YouTube numbers looked like a vote predictor. They mostly weren’t.

I took a county-by-county record of YouTube views of Trump and Clinton content in 2016 and asked what it adds once you know where a place already stood. Less than you would think, but not nothing.
