Tag: Referendums
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After the referendum: what happened to the SNP on Facebook

The 2014 referendum transformed the SNP, but it didn’t leave the party with a lasting Facebook lead over the big UK parties. It left a bigger, more spread-out presence that rose and fell with the independence question.
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Did Leave win the Facebook referendum by being negative? What 17,657 posts say

The popular story is that Leave won on Facebook by being louder, angrier and more negative. A new preprint tests it on 17,657 posts from 92 UK pages during the 2016 referendum campaign.
