Tag: Europe
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Building an audience: what makes party pages grow on Facebook
Party and leader pages grew several times faster around elections, though most growth still came slowly in ordinary months.
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The pivot to video: did European parties follow Facebook, and did it pay?
Parties took up video while it drew extra engagement on Facebook, and kept posting it after the premium had gone.
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Looking them up: Wikipedia attention, Facebook engagement and votes
Before elections, parties’ share of Wikipedia views tracked their vote share more closely than their share of Facebook engagement did. But neither beat simply knowing how they did last time.
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Leader or party? Who gets the Facebook engagement in Europe
Leaders’ pages drew 43% of the combined engagement of leader and party, on about a third of the posts. But there was no sign that leaders were taking a growing share over the decade.
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Do likes predict votes? Facebook engagement and 34 European elections
Parties’ Facebook engagement before an election was related to their vote share, but it told us much less than the previous election result, and added almost nothing once that was known.
