Tag: Britain
-
A breakdown of the 2019 General Election targeted advertising campaign across all platforms
The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.
-
New working paper: What does a satellite campaign do? The use of Momentum in Labour’s 2017 General Election Facebook campaign
Satellite campaigns have been discussed as core parts of parties online campaigns. However, they are not well conceptualised or understood. I have developed a new working paper within which I analyse satellite campaign group Momentum and the Labour Party Facebook campaign.
-
The Facebook followers of the leader and party pages of the UK (2010 to 2021)
The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating. While, some parties such as the Green Party have not grown in followership since 2018, while UKIP is going backwards.
-
A few early thoughts on the 2020 US election vs the 2019 UK general election
It’s over, and now we can begin to make sense of what occurred, with Biden now awaiting his position, I take a quick look at what went on during the campaign in the below video.
-
Virtual Members?
It is clear that social media has brought to the fore a whole new body of individuals who are engaged with politics but who reject official membership. In my examinations of this new force of ‘virtual members’, followers and supporters of the parties on Facebook are younger and more representative of the British public than…
