Tag: Party leaders
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Outdrawing the candidate: the Facebook page that beat Biden on his own side
In 2020 Trump’s Facebook page drew almost eight times the engagement of Biden’s. But on Biden’s side, an unofficial page, Ridin’ With Biden, drew more than Biden himself and supplied most of the sharing.
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Setting the tone or supplying the words? What happened beneath Trump’s Facebook posts
When Trump’s Facebook posts attacked an opponent, the comments beneath them got nastier and busier. But much of the extra nastiness was his audience using the same kind of words he did. Posts about Hillary Clinton were the exception.
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The machine and the person: how party pages and leader pages split the work on Facebook
Every British party campaigns on Facebook twice: through its own page and its leader’s. Across 1,208 posts from 2015 and 2017, the party page sold the campaign and the leader page spoke as a person. Who threw the punches depended on the leader.
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Facebook loved Corbyn and Farage. The polls had other ideas.
Ten years of Facebook data on Britain’s parties and their leaders, matched to the polls. Who carried each party online, how badly Facebook misread the electorate, and what engagement does and does not tell you.
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Short explainer: What is the personalization of politics? What are the negatives and positives?
Politics increasingly centres on personalities, not policy. The upsides and downsides of personalised politics.
