Tag: Party leaders
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The Conservatives are spending 5-6 times the money defending Johnson as compared to targeting Labour leave seats on social media. The Uxbridge dethroning campaign.
Is Boris Johnson worried about his Uxbridge and South Ruislip seat? Snapchat and Facebook targeted communications seen across the constituency would suggest he might be.
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Boris Johnson is Marmite (and the Tory Facebook ads show it): the appearance and disappearance of the Tory leader in the latest Conservative ads.
We all know that Boris Johnson isn’t universally popular. The Conservative Party seems to appreciate this too. In a new batch of targeted Facebook ads the party uses him, and his opposing party leaders, in quite different ways. It’s not just a creative choice. It seems to be the case that whether you see Boris…
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Cleggmania 2.0: Facebook has hired the ex-deputy prime minister and former Lib Dem leader Nick Clegg as their head of global affairs and communications.
Akin to the shift from Web 1.0 to 2.0, Clegg like the web has reinvented himself. Today he is embarking on a new journey to be the go-between for a mega corporation and fractious mega governments. It is a genuine challenge and a job that is difficult to define, however although problematic, Clegg has a…
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Personality Crisis? Did the “personalisation of politics” lead to UKIP’s rise?
In the May 2014 European elections, Nigel Farage and the UK Independence Party (UKIP from hereon) polled in first place, with 26.6 per cent of the national vote. Despite UKIP’s now ostensible popularity, they are academically under analysed as a political movement. This literature review will examine where I believe there is a major gap…
