Tag: Party leaders

• New leader, new audience? What a change of leader does for a party’s Facebook page

  

  A new leader brings a moment of attention and a small rise in what each post receives, but on average no lasting new audience.

  Tristan Hotham

  Research papers

  Europe, Facebook, Online engagement, Party leaders, political parties

• Building an audience: what makes party pages grow on Facebook

  

  Party and leader pages grew several times faster around elections, though most growth still came slowly in ordinary months.

  Tristan Hotham

  Research papers

  Election campaigns, Europe, Facebook, Online engagement, Party leaders, political parties, Social Media

• Leader or party? Who gets the Facebook engagement in Europe

  

  Leaders’ pages drew 43% of the combined engagement of leader and party, on about a third of the posts. But there was no sign that leaders were taking a growing share over the decade.

  Tristan Hotham

  Research papers

  Europe, Facebook, Online engagement, Party leaders, political parties, Social Media

• Orbán’s page showed Orbán. The Fidesz page carried the migration campaign.

  

  Six years of Hungarian party pages on Facebook show Fidesz drawing about its share of the vote, and its written migration message living on the party page rather than the leader’s.

  Tristan Hotham

  Research papers

  Election campaigns, Europe, Facebook, Migration, Party leaders, political parties, populism

• Do women leaders get angrier reactions?

  

  Women’s Facebook pages drew half the angry reactions of men’s. Then I compared like with like, and the gap disappeared.

  Tristan Hotham

  Research papers

  Chance test, Facebook, Facebook reactions, Party leaders, political parties, Social Media, Women and gender