Tag: Party leaders
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Facebook kept pace with public attention. It didn’t lead it.

Comparing Facebook engagement for British parties and leaders with Wikipedia reading and Google searches from 2015 to 2020, the big spikes mostly came on the same day, with no reliable leader, and none of the three came close to the polls.
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Did Europe rally round its leaders on Facebook in the first Covid-19 wave?

When lockdowns began across Europe in 2020, governing parties and heads of government drew more attention on Facebook, but so did the opposition. A new paper using 81,372 posts from 147 pages finds a real but modest and short-lived rally.
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The bigger Facebook page lost: Greece, SYRIZA and New Democracy

Before Greece’s 2019 national election, SYRIZA and Tsipras drew 61% of the interactions on five parties’ Facebook pages against 36% of the vote. A new paper asks why the bigger page lost.


