Tag: Opinion polls
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Not a forecast: the Scandinavian radical right on Facebook

In Sweden and Norway the radical right drew two to three times its poll share of party Facebook engagement, every month. But that told you almost nothing about where its support was going.
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Ahead of the polls? What Facebook showed before Sinn Féin’s 2020 surge

Sinn Féin’s share of Irish political Facebook jumped in autumn 2019, before most polls picked up its surge. But the signal was messier than it looks, and the same measure has cried wolf before.
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Facebook loved Corbyn and Farage. The polls had other ideas.

Ten years of Facebook data on Britain’s parties and their leaders, matched to the polls. Who carried each party online, how badly Facebook misread the electorate, and what engagement does and does not tell you.
