Category: Research papers
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Does posting more pay? Volume and engagement on parties’ Facebook pages
Across months, engagement rose almost in proportion to posting. But posts bunched within a day drew noticeably less each.
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Is there a newness premium? New parties and engagement on Facebook
New parties are said to do well on social media. The evidence for a general newness premium on Facebook is weak, and where it appeared it was brief.
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Equal on Facebook? Big parties, small parties and who gets the attention
Engagement followed votes, but less than proportionally, and the largest party rarely had the most engagement. Facebook reordered attention more than it levelled it.
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After the votes are counted: what happens to parties’ Facebook audiences
Engagement peaked in the campaign, fell by about 40% afterwards, and anger rose on the pages of parties left in opposition.
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New leader, new audience? What a change of leader does for a party’s Facebook page
A new leader brings a moment of attention and a small rise in what each post receives, but on average no lasting new audience.
