Category: Research papers
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Leader or party? Who gets the Facebook engagement in Europe
Leaders’ pages drew 43% of the combined engagement of leader and party, on about a third of the posts. But there was no sign that leaders were taking a growing share over the decade.
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Do likes predict votes? Facebook engagement and 34 European elections
Parties’ Facebook engagement before an election was related to their vote share, but it told us much less than the previous election result, and added almost nothing once that was known.
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Hits or a long tail? How concentrated is party engagement on Facebook
Is party engagement on Facebook driven by a few viral hits? In the typical page-year, the top 1% of posts drew 8% of interactions. Engagement was concentrated, but not extremely.
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Shared more, liked less?
Facebook’s 2018 News Feed change did not cut the engagement European parties got. It changed what their audiences did: they shared more.
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Do women leaders get angrier reactions?
Women’s Facebook pages drew half the angry reactions of men’s. Then I compared like with like, and the gap disappeared.
