Tag: New parties

• When a party splits, who keeps the Facebook crowd?

  

  In ten European party splits, nine breakaways grew their share of Facebook engagement, but typically only to about 5% of national interactions. The big breakaway audiences came with leaders who already had them.

  Tristan Hotham

  Research papers

  Europe, Facebook, New parties, Online engagement, political parties, Social Media

• Is there a newness premium? New parties and engagement on Facebook

  

  New parties are said to do well on social media. The evidence for a general newness premium on Facebook is weak, and where it appeared it was brief.

  Tristan Hotham

  Research papers

  elections, Europe, Facebook, New parties, Online engagement, political parties, Social Media

• Launched the same week: what Facebook showed about Podemos and Vox

  

  Podemos and Vox were both presented in Madrid in January 2014. Both drew a huge share of Spanish party Facebook long before they did well in the polls. But Facebook was a poor guide to how many votes they would win, or when.

  Tristan Hotham

  Research papers

  elections, Europe, Facebook, New parties, political parties, populism, Spain