Category: Research papers
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Posting in office hours? When parties post on Facebook and when posts do best
Parties post in working hours, but evening posts drew about 10% more interactions than midday ones.
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Second-order campaigns? European Parliament elections on parties’ Facebook pages
European Parliament campaigns on Facebook were real but second-order: parties posted less of a surge, and their audiences responded much less.
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Building an audience: what makes party pages grow on Facebook
Party and leader pages grew several times faster around elections, though most growth still came slowly in ordinary months.
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The pivot to video: did European parties follow Facebook, and did it pay?
Parties took up video while it drew extra engagement on Facebook, and kept posting it after the premium had gone.
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Looking them up: Wikipedia attention, Facebook engagement and votes
Before elections, parties’ share of Wikipedia views tracked their vote share more closely than their share of Facebook engagement did. But neither beat simply knowing how they did last time.
