Category: Research papers
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The Facebook followers of the leader and party pages of the UK (2010 to 2021)

The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating. While, some parties such as the Green Party have not grown in followership since 2018, while UKIP is going backwards.
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2021 Dutch Elections – How are the party pages competing on Facebook?

The Netherlands’ 2021 general election is just around the corner. With spending on Facebook advertising very low the campaign is largely going to fall upon the feet of the parties organic Facebook campaigns. Here is how they are all doing.
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Two trains slowing to a crawl? Biden and Trump’s Facebook pages – a roundup

Summary Trump has won in the head to head battle between his personal Facebook page and Biden‘s across all engagement metrics. This is seen across total engagement and when averaging engagement to remove Trump’s big advantage from increased levels of posting. Biden has gone backwards compared to Clinton, and Trump is only matching his 2016…
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Where are Trump and Biden’s Facebook followers located?

Where are Trump and Biden’s Facebook followers located? 2020 data shows Trump (67%) has far fewer US based followers than Biden (88%). This is a reversal of 2016 data that showed Trump having many more US based followers (75% US) than Clinton (56%).
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Biden’s organic Facebook campaign is behind Clinton’s, while Trump is surpassing his 2016 performance

Analysing 4450 posts from equal campaign periods before the 2016 and 2020 Presidential Elections, the data shows that Biden is trailing Clinton’s performance, while in contrast, Trump is exceeding his 2016 performance.
