Category: Research papers
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Trump’s YouTube numbers looked like a vote predictor. They mostly weren’t.
I took a county-by-county record of YouTube views of Trump and Clinton content in 2016 and asked what it adds once you know where a place already stood. Less than you would think, but not nothing.
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Did Leave win the Facebook referendum by being negative? What 17,657 posts say
The popular story is that Leave won on Facebook by being louder, angrier and more negative. A new preprint tests it on 17,657 posts from 92 UK pages during the 2016 referendum campaign.
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What went viral on Britain First’s Facebook page? A new paper from my PhD archive
Facebook deleted Britain First’s page in March 2018. I hold a post-level record of it, extracted two days before the ban. A new paper uses it to show what the page’s audience rewarded and what it ignored.
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Thesis now published – How do parties use Facebook and what does it offer to their campaigns?
My PhD thesis on how UK parties campaigned on Facebook from 2010 to 2018. Parties mostly rebuilt the traditional campaign online, alongside a riskier new-methods campaign run through satellite pages: what I call Janus-faced campaigning.
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New working paper: What does a satellite campaign do? The use of Momentum in Labour’s 2017 General Election Facebook campaign
Satellite campaigns have been discussed as core parts of parties online campaigns. However, they are not well conceptualised or understood. I have developed a new working paper within which I analyse satellite campaign group Momentum and the Labour Party Facebook campaign.
