Tag: Online engagement
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Romania’s biggest party won the 2016 election. Its Facebook page drew 7% of the engagement.
In the month before Romania’s 2016 election, the PSD’s party page drew 7% of the three main party pages’ interactions, while the party won 61% of their combined vote. By 2020 the gap had narrowed, but never closed.
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Finland’s small parties were big on Facebook. It did not tell you who would win votes.
Between 2015 and 2020, Finland’s three biggest established parties won about two-thirds of the vote among the parties I studied but drew 44% of Facebook engagement. The Greens’ page faded just as their vote grew.
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Portugal’s big two won 70% of the vote. On Facebook they drew 43%.
Before the 2019 election, the Socialists and Social Democrats drew well under half of Facebook engagement with Portuguese party and politician pages, while small parties drew several times their vote, seat or no seat.
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For three months in 2020, one Swiss minister outdrew the parties on Facebook
In the first Covid wave, Alain Berset’s page drew half of all interactions on eleven Swiss political pages, more than the three party pages together. By September the SVP was back on top.
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The radical right’s Facebook boost in 2015 came with the refugee crisis, not ahead of it
During the 2015 refugee crisis, radical right party pages drew about 47% more interactions per post than their rivals at home, clearest from September. But Facebook did not clearly run ahead of the polls.
