Tag: Online engagement

• Equal on Facebook? Big parties, small parties and who gets the attention

  

  Engagement followed votes, but less than proportionally, and the largest party rarely had the most engagement. Facebook reordered attention more than it levelled it.

  Tristan Hotham

  Research papers

  elections, Europe, Facebook, Online engagement, political parties, populism

• After the votes are counted: what happens to parties’ Facebook audiences

  

  Engagement peaked in the campaign, fell by about 40% afterwards, and anger rose on the pages of parties left in opposition.

  Tristan Hotham

  Research papers

  Election campaigns, elections, Europe, Facebook, Facebook reactions, Online engagement, political parties, Social Media

• New leader, new audience? What a change of leader does for a party’s Facebook page

  

  A new leader brings a moment of attention and a small rise in what each post receives, but on average no lasting new audience.

  Tristan Hotham

  Research papers

  Europe, Facebook, Online engagement, Party leaders, political parties

• Posting in office hours? When parties post on Facebook and when posts do best

  

  Parties post in working hours, but evening posts drew about 10% more interactions than midday ones.

  Tristan Hotham

  Research papers

  Europe, Facebook, Online engagement, political parties, Social Media

• Building an audience: what makes party pages grow on Facebook

  

  Party and leader pages grew several times faster around elections, though most growth still came slowly in ordinary months.

  Tristan Hotham

  Research papers

  Election campaigns, Europe, Facebook, Online engagement, Party leaders, political parties, Social Media