Tag: Online engagement

• The pivot to video: did European parties follow Facebook, and did it pay?

  

  Parties took up video while it drew extra engagement on Facebook, and kept posting it after the premium had gone.

  Tristan Hotham

  Research papers

  Europe, Facebook, Online engagement, political parties, research access, Social Media

• Leader or party? Who gets the Facebook engagement in Europe

  

  Leaders’ pages drew 43% of the combined engagement of leader and party, on about a third of the posts. But there was no sign that leaders were taking a growing share over the decade.

  Tristan Hotham

  Research papers

  Europe, Facebook, Online engagement, Party leaders, political parties, Social Media

• Do likes predict votes? Facebook engagement and 34 European elections

  

  Parties’ Facebook engagement before an election was related to their vote share, but it told us much less than the previous election result, and added almost nothing once that was known.

  Tristan Hotham

  Research papers

  Election forecasting, elections, Europe, Facebook, Online engagement, Social Media

• Hits or a long tail? How concentrated is party engagement on Facebook

  

  Is party engagement on Facebook driven by a few viral hits? In the typical page-year, the top 1% of posts drew 8% of interactions. Engagement was concentrated, but not extremely.

  Tristan Hotham

  Research papers

  Europe, Facebook, Online engagement, political parties, Social Media

• Shared more, liked less?

  

  Facebook’s 2018 News Feed change did not cut the engagement European parties got. It changed what their audiences did: they shared more.

  Tristan Hotham

  Research papers

  Europe, Facebook, Facebook reactions, Online engagement, Platform design, Social Media