Tag: Online engagement
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The bigger Facebook page lost: Greece, SYRIZA and New Democracy
Before Greece’s 2019 national election, SYRIZA and Tsipras drew 61% of the interactions on five parties’ Facebook pages against 36% of the vote. A new paper asks why the bigger page lost.
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Which French parties were louder on Facebook than at the ballot box?
Before the 2017 presidential first round, one small French party drew 13% of party-page engagement on Facebook while its candidate won 0.9% of the vote. A new paper compares engagement and votes across three elections.
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Outdrawing the candidate: the Facebook page that beat Biden on his own side
In 2020 Trump’s Facebook page drew almost eight times the engagement of Biden’s. But on Biden’s side, an unofficial page, Ridin’ With Biden, drew more than Biden himself and supplied most of the sharing.
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A pause in the mockery: what Covid did to British political Facebook
In Britain’s first Covid wave, government pages went from 5% to 29% of the engagement on political Facebook, and the usual laughing at the government’s own page stopped for two months. It came back with “stay alert”, before Cummings.
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Different campaigns, similar totals: Senate candidates on Facebook in 2020
Does Facebook reward Republicans? In 20 Senate races in 2020, Republican posts drew more shares and comments each, but Democrats posted twice as often and the totals came out even. The bigger difference was in the reactions.
