Author: Tristan Hotham
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Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
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Labour’s northern pivot in their advertising — how it happened and failed
The party was in stasis after leaving open their northern heartlands and made little effort to switch up strategy
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This time its different - How has Labour and Conservative targeted advertising changed from 2017 to now?
Topic, sentiment and use of leaders across the 2017 and 2019 elections
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Staying out of each others way?
The Liberal Democrats and Conservatives did not overlap much in their advertising targeting.
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Tories used Facebook to stoke fear of Corbyn’s “tax on pensions”
A slew of Tory ads targeted people approaching retirement
