Tag: Messaging & advertising
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Who gets to be in the picture? How Labour and the Conservatives swapped places on Facebook
I hand-coded who appeared in 1,208 Labour and Conservative Facebook posts at the 2015 and 2017 elections. In 2015 the Conservatives showed more of the public, more young people and more of modern Britain. By 2017 the parties had swapped places.
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Same message, thousands of times: what British parties really did with targeted Facebook ads
In 2019 everyone feared microtargeting. Twenty thousand party ads later, the big parties had written a few slogans and run them thousands of times. A new preprint from my 2017 and 2019 election data.
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Short explainer – What psychological tactics are used in political advertising and what are the implication?
Emotional appeals, fear and other psychological tactics in political advertising, and why they matter for democratic debate.
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Short explainer – Janus-faced campaigning. What is it and why does it matter in the social media age?
Janus-faced campaigning is when a party shows different faces to different audiences by running different pages that do different jobs. Where the idea comes from, what it looked like in 2017 and why it matters.
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Thesis now published – How do parties use Facebook and what does it offer to their campaigns?
My PhD thesis on how UK parties campaigned on Facebook from 2010 to 2018. Parties mostly rebuilt the traditional campaign online, alongside a riskier new-methods campaign run through satellite pages: what I call Janus-faced campaigning.
