Tag: Targeted Advertising
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Same message, thousands of times: what British parties really did with targeted Facebook ads
In 2019 everyone feared microtargeting. Twenty thousand party ads later, the big parties had written a few slogans and run them thousands of times. A new preprint from my 2017 and 2019 election data.
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Short explainer – What psychological tactics are used in political advertising and what are the implication?
Emotional appeals, fear and other psychological tactics in political advertising, and why they matter for democratic debate.
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A breakdown of the 2019 General Election targeted advertising campaign across all platforms
The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.
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Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
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Labour’s northern pivot in their advertising — how it happened and failed
The party was in stasis after leaving open their northern heartlands and made little effort to switch up strategy
