Tag: Targeted Advertising
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We need to talk about A/B testing: Brexit, attack ads and the election campaign
With the general election a week away, how are the parties targeting voters on Facebook with messages about Brexit? I explain how A/B testing is being used to identify the most effective campaign themes.
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Is Workington Man actually Workington Woman?
Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like Mondeo Man or Worcester Women before, the label defines the sort of voter that will win the Conservatives the election. John Curtice, renowned bespectacled psephologist has pointed to “nearly 50 Labour seats that could…
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The Conservatives are spending 5-6 times the money defending Johnson as compared to targeting Labour leave seats on social media. The Uxbridge dethroning campaign.
Is Boris Johnson worried about his Uxbridge and South Ruislip seat? Snapchat and Facebook targeted communications seen across the constituency would suggest he might be.
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What is A/B testing? Examples from the Liberal Democrat, Conservative and Labour 2019 election campaigns
You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The following is a detailed report on A/B testing by the parties that those pieces were based upon. Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike the past where expensive…
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The Andrew Marr show discusses my research piece for Whotargets.me
We are being used a lab rats on Facebook, see my work for Whotargets.me that led to an Observer/Guardian piece on the Marr show. Read the full story here or below. The three main political parties in England and Wales are using Facebook audiences “as lab rats in a giant experiment”, according to the first detailed analysis…
