Tag: Conservative Party
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Negativity got the clicks: what earned engagement on Labour and Conservative Facebook pages
Hand-coded posts from the 2015 and 2017 election campaigns show that negative posts drew about 20% more likes, comments and shares than other posts on the same page. Pledges made no detectable difference.
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Who gets to be in the picture? How Labour and the Conservatives swapped places on Facebook
I hand-coded who appeared in 1,208 Labour and Conservative Facebook posts at the 2015 and 2017 elections. In 2015 the Conservatives showed more of the public, more young people and more of modern Britain. By 2017 the parties had swapped places.
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This time its different - How has Labour and Conservative targeted advertising changed from 2017 to now?
Topic, sentiment and use of leaders across the 2017 and 2019 elections
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Tories used Facebook to stoke fear of Corbyn’s “tax on pensions”
A slew of Tory ads targeted people approaching retirement
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‘Edit the Win’— How parties reusing broadcaster content fans the flames of polarisation
Parties are feeding us cut up BBC and ITV misinfo with mainstream validity; what are we going to do about it?
