Tag: Leaders & parties
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Paid and earned: do British parties pay for the Facebook pages people already engage with?
Parties pay for their own brand pages and rely on leaders’ pages to attract an audience without payment.
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New leader, new audience? What a change of leader does for a party’s Facebook page
A new leader brings a moment of attention and a small rise in what each post receives, but on average no lasting new audience.
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Leader or party? Who gets the Facebook engagement in Europe
Leaders’ pages drew 43% of the combined engagement of leader and party, on about a third of the posts. But there was no sign that leaders were taking a growing share over the decade.
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Do women leaders get angrier reactions?
Women’s Facebook pages drew half the angry reactions of men’s. Then I compared like with like, and the gap disappeared.
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Who carries the party on Facebook in Sweden?
Jimmie Åkesson’s share of the Sweden Democrats’ Facebook engagement fell from 41% in 2015 to 13% by 2020, while Annie Lööf’s share of the Centre Party’s rose. A new paper uses my doctoral CrowdTangle data to compare leaders, party pages and votes.
