Tag: Leaders & parties
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Spain’s governing parties were the quietest on Facebook
In Spain, the parties that led the country’s governments drew a fraction of their vote on Facebook, while the challengers drew two to three times theirs. A new paper uses my doctoral CrowdTangle data to look at leaders, party pages and elections from 2015 to 2020.
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New leader, new crowd: what happened to Labour’s Facebook comments under Corbyn
234,579 comments on Labour’s Facebook page, the same weeks of 2015 and 2016. Under Corbyn the comment section got slightly less toxic, a partly new crowd turned up, and the argument moved from UKIP to Europe.
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The machine and the person: how party pages and leader pages split the work on Facebook
Every British party campaigns on Facebook twice: through its own page and its leader’s. Across 1,208 posts from 2015 and 2017, the party page sold the campaign and the leader page spoke as a person. Who threw the punches depended on the leader.
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Who gets to be in the picture? How Labour and the Conservatives swapped places on Facebook
I hand-coded who appeared in 1,208 Labour and Conservative Facebook posts at the 2015 and 2017 elections. In 2015 the Conservatives showed more of the public, more young people and more of modern Britain. By 2017 the parties had swapped places.
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Facebook loved Corbyn and Farage. The polls had other ideas.
Ten years of Facebook data on Britain’s parties and their leaders, matched to the polls. Who carried each party online, how badly Facebook misread the electorate, and what engagement does and does not tell you.
