Tag: Elections & polls
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Is there a newness premium? New parties and engagement on Facebook
New parties are said to do well on social media. The evidence for a general newness premium on Facebook is weak, and where it appeared it was brief.
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Equal on Facebook? Big parties, small parties and who gets the attention
Engagement followed votes, but less than proportionally, and the largest party rarely had the most engagement. Facebook reordered attention more than it levelled it.
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After the votes are counted: what happens to parties’ Facebook audiences
Engagement peaked in the campaign, fell by about 40% afterwards, and anger rose on the pages of parties left in opposition.
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Second-order campaigns? European Parliament elections on parties’ Facebook pages
European Parliament campaigns on Facebook were real but second-order: parties posted less of a surge, and their audiences responded much less.
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Looking them up: Wikipedia attention, Facebook engagement and votes
Before elections, parties’ share of Wikipedia views tracked their vote share more closely than their share of Facebook engagement did. But neither beat simply knowing how they did last time.
