Tag: Messaging & advertising
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A breakdown of the 2019 General Election targeted advertising campaign across all platforms
The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.
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Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
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Labour’s northern pivot in their advertising — how it happened and failed
The party was in stasis after leaving open their northern heartlands and made little effort to switch up strategy
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Copy, edit, upload. The hybrid media system in action across the 2019 General Election
The way parties are campaigning is changing, like never before they can use traditional media as online propaganda, and they are getting very good at it.
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‘Edit the Win’— How parties reusing broadcaster content fans the flames of polarisation
Parties are feeding us cut up BBC and ITV misinfo with mainstream validity; what are we going to do about it?
