Tag: twitter

• Short explainer – Janus-faced campaigning. What is it and why does it matter in the social media age?

  

  Showing different faces to different audiences: what Janus-faced campaigning is and why social media makes it easier.

  Tristan Hotham

  December 18, 2022

  2019 General Election, Janus Faced Campaigning, Politics, Social Media

  2019 General Election, digital communication, facebook adverts, Janus Faced Campaigning, Politics, Social Media, twitter

• Short explainer – Why do politicians and parties use social media?

  

  From campaign ads to viral memes: why politicians and parties use social media, and the risks that come with it.

  Tristan Hotham

  December 18, 2022

  Politics, Short Explainer, Social Media

  campaign advertising, Campaigning, digital communication, Facebook, facebook adverts, influencer marketing, Instagram), online reputation, political branding, political messaging, political parties, politicians, Politics, public image, public relations, Social Media, social media platforms (e.g. Twitter, social media strategy, twitter, voter engagement

• Short explainer – Do echo chambers (filter bubbles) exist on social media?

  

  Do echo chambers and filter bubbles really exist on social media? What the evidence says about personalisation and polarisation.

  Tristan Hotham

  December 18, 2022

  Echo Chambers, Filter Bubbles, Politics, Short Explainer, Social Media

  algorithmic bias, data privacy, echo chamber effects, Echo Chambers, Filter Bubbles, groupthink, information diversity, Instagram), internet bubbles, news consumption, online communities, personalization algorithms, political polarization, public discourse, social media influence, social media platforms (e.g. Facebook, twitter, user behavior

• Short explainer – How can you analyse social media data?

  

  There are several ways to analyze social media data in order to gain insights and understand trends and patterns. This is the first part of a new series I will host on this website. I want to provide short explainers so people can get up to speed quickly and allow them to understand the radical…

  Tristan Hotham

  December 16, 2022

  Data Access

  comma-delimited data, data, data analysis, data mining, data visualization, Excel, facebook adverts, Social Media, Social media analysis, social media marketing, social media metrics, spreadsheets, twitter

• Innovation via desperation – Twitter Fleets

  

  Twitter Fleets are not necessary, nobody on the network was calling for them, and their implementation shows that Twitter has more interest in following the crowd than genuinely innovating. Instead, what we now have is social networks innovating from a position of desperation, focused on ‘keeping up with the Joneses’.

  Tristan Hotham

  November 20, 2020

  Social Media

  twitter