Tag: digital communication

• Short Explainer – Is political campaigning online too focused on a few platforms?

  

  Online political campaigning is concentrated on a handful of platforms. A short explainer on why, and what it means for democracy.

  Tristan Hotham

  November 2, 2023

  Politics

  Campaigning, digital communication, election campaigning, Social Media

• Short explainer – Virtual members? How political party membership is changing.

  

  Parties increasingly court online supporters who never formally join. What virtual membership offers and where it falls short.

  Tristan Hotham

  December 18, 2022

  Followers, Short Explainer, Virtual Members

  astroturfing, community, digital communication, election campaigning, engagement, facebook adverts, funding, influence, mobilization, participation, political parties, Social Media, transparency, Virtual membership

• Short explainer – Janus-faced campaigning. What is it and why does it matter in the social media age?

  

  Showing different faces to different audiences: what Janus-faced campaigning is and why social media makes it easier.

  Tristan Hotham

  December 18, 2022

  2019 General Election, Janus Faced Campaigning, Politics, Social Media

  2019 General Election, digital communication, facebook adverts, Janus Faced Campaigning, Politics, Social Media, twitter

• Short explainer – The decline of parties thesis and why it matters

  

  Are political parties losing their grip on democracy? The decline-of-parties thesis and what follows if it is right.

  Tristan Hotham

  December 18, 2022

  Decline of Parties Thesis, Personalisation of Politics, Politics, Social Media

  accountability, coalitions, Decline of Parties Thesis, democratic systems, digital communication, effectiveness, electoral process, groups, individualization, Interests, issues, loyalty, oligarchy, party lines, party membership, political parties, political process, populist movements, representation, Social Media, society, special interest groups, stability, values, voters, wealthy individuals

• Short explainer – Why do politicians and parties use social media?

  

  From campaign ads to viral memes: why politicians and parties use social media, and the risks that come with it.

  Tristan Hotham

  December 18, 2022

  Politics, Short Explainer, Social Media

  campaign advertising, Campaigning, digital communication, Facebook, facebook adverts, influencer marketing, Instagram), online reputation, political branding, political messaging, political parties, politicians, Politics, public image, public relations, Social Media, social media platforms (e.g. Twitter, social media strategy, twitter, voter engagement