Tag: facebook adverts

• Short explainer – Virtual members? How political party membership is changing.

  

  Parties increasingly court online supporters who never formally join. What virtual membership offers and where it falls short.

  Tristan Hotham

  December 18, 2022

  Followers, Short Explainer, Virtual Members

  astroturfing, community, digital communication, election campaigning, engagement, facebook adverts, funding, influence, mobilization, participation, political parties, Social Media, transparency, Virtual membership

• Short explainer – Janus-faced campaigning. What is it and why does it matter in the social media age?

  

  Showing different faces to different audiences: what Janus-faced campaigning is and why social media makes it easier.

  Tristan Hotham

  December 18, 2022

  2019 General Election, Janus Faced Campaigning, Politics, Social Media

  2019 General Election, digital communication, facebook adverts, Janus Faced Campaigning, Politics, Social Media, twitter

• Short explainer – Why do politicians and parties use social media?

  

  From campaign ads to viral memes: why politicians and parties use social media, and the risks that come with it.

  Tristan Hotham

  December 18, 2022

  Politics, Short Explainer, Social Media

  campaign advertising, Campaigning, digital communication, Facebook, facebook adverts, influencer marketing, Instagram), online reputation, political branding, political messaging, political parties, politicians, Politics, public image, public relations, Social Media, social media platforms (e.g. Twitter, social media strategy, twitter, voter engagement

• Short explainer – How can you analyse social media data?

  

  There are several ways to analyze social media data in order to gain insights and understand trends and patterns. This is the first part of a new series I will host on this website. I want to provide short explainers so people can get up to speed quickly and allow them to understand the radical…

  Tristan Hotham

  December 16, 2022

  Data Access

  comma-delimited data, data, data analysis, data mining, data visualization, Excel, facebook adverts, Social Media, Social media analysis, social media marketing, social media metrics, spreadsheets, twitter

• Thesis now published – How do parties use Facebook and what does it offer to their campaigns?

  

  My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.

  Tristan Hotham

  July 3, 2021

  Content Analysis, Politics, Research, Social Media

  Campaigning, election campaigning, facebook adverts, Social Media