Category: Short Explainer
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Short explainer – Virtual members? How political party membership is changing.

Parties increasingly court online supporters who never formally join. What virtual membership offers and where it falls short.
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Short explainer – Why do politicians and parties use social media?

From campaign ads to viral memes: why politicians and parties use social media, and the risks that come with it.
Tristan Hotham
campaign advertising, Campaigning, digital communication, Facebook, facebook adverts, influencer marketing, Instagram), online reputation, political branding, political messaging, political parties, politicians, Politics, public image, public relations, Social Media, social media platforms (e.g. Twitter, social media strategy, twitter, voter engagement -
Short explainer – Do echo chambers (filter bubbles) exist on social media?

Do echo chambers and filter bubbles really exist on social media? What the evidence says about personalisation and polarisation.
Tristan Hotham
algorithmic bias, data privacy, echo chamber effects, Echo Chambers, Filter Bubbles, groupthink, information diversity, Instagram), internet bubbles, news consumption, online communities, personalization algorithms, political polarization, public discourse, social media influence, social media platforms (e.g. Facebook, twitter, user behavior -
Short explainer – Should we entrust politicians with the power of social media?

Politicians now hold powerful social media tools. Should we trust them with that power, and what safeguards matter?
Tristan Hotham
Artificial intelligence (AI), bias, campaign advertising, digital communication, ethical implications, Facebook, influencer marketing, Instagram), Misinformation, online reputation, political campaigns, political messaging, politicians, Politics, prejudice, propaganda, public image, public relations, safeguards, Social Media, social media platforms (e.g. Twitter, social media strategy, voter engagement
