Tag: Social Media

• Short explainer – Why do politicians and parties use social media?

  

  From campaign ads to viral memes: why politicians and parties use social media, and the risks that come with it.

  Tristan Hotham

  December 18, 2022

  Politics, Short Explainer, Social Media

  campaign advertising, Campaigning, digital communication, Facebook, facebook adverts, influencer marketing, Instagram), online reputation, political branding, political messaging, political parties, politicians, Politics, public image, public relations, Social Media, social media platforms (e.g. Twitter, social media strategy, twitter, voter engagement

• Short explainer – Should we entrust politicians with the power of social media?

  

  Politicians now hold powerful social media tools. Should we trust them with that power, and what safeguards matter?

  Tristan Hotham

  December 18, 2022

  Politics, Short Explainer

  Artificial intelligence (AI), bias, campaign advertising, digital communication, ethical implications, Facebook, influencer marketing, Instagram), Misinformation, online reputation, political campaigns, political messaging, politicians, Politics, prejudice, propaganda, public image, public relations, safeguards, Social Media, social media platforms (e.g. Twitter, social media strategy, voter engagement

• Short explainer – What will the world of social media look like in 30 years?

  

  It is difficult to predict exactly what social media will look like in 30 years, but in this short explainer I try.

  Tristan Hotham

  December 16, 2022

  Social Media

  algorithms, artificial intelligence, augmented reality, customization, data privacy, data security, diversity, encryption, inclusion, Internet of Things, live streaming, machine learning, moderation, personalization, Social Media, social responsibility, video content, virtual reality

• Short explainer – How can you analyse social media data?

  

  There are several ways to analyze social media data in order to gain insights and understand trends and patterns. This is the first part of a new series I will host on this website. I want to provide short explainers so people can get up to speed quickly and allow them to understand the radical…

  Tristan Hotham

  December 16, 2022

  Data Access

  comma-delimited data, data, data analysis, data mining, data visualization, Excel, facebook adverts, Social Media, Social media analysis, social media marketing, social media metrics, spreadsheets, twitter

• Thesis now published – How do parties use Facebook and what does it offer to their campaigns?

  

  My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.

  Tristan Hotham

  July 3, 2021

  Content Analysis, Politics, Research, Social Media

  Campaigning, election campaigning, facebook adverts, Social Media